Mary Frances Feider’s twenty years of technology experience coupled with her years in the entertainment industry allow her to reside comfortably in a world where business and creativity come together. Mary Frances has driven strategy and creative for some of the biggest players in the online and emerging technology arena including Microsoft, AT&T, Cingular, Classmates.com, Match.com, Allrecipes.com, and Clear. She’s also been tapped by start-up companies such as Sittercity; Redfin; and Bag, Borrow or Steal.

Mary Frances is able to cut through the din and quickly develop results-driven, industry-specific campaigns and strategies. She has a depth and breadth of knowledge that makes her a thought leader across industries. By partnering with agencies and freelance creative talent, her agency, Feider-Blazer Consulting has delivered targeted solutions that specifically address her client’s needs.

In the midst of running Feider-Blazer Consulting, Mary Frances started FiatLux Imaging, Inc. and led the company as CEO: raising start-up capital and bringing a much needed medical device to market. The device was FDA cleared and in market within two years.

Prior to starting Feider-Blazer Consulting, Mary Frances was the Consumer Business Lead for the online division of AT&T Wireless. Working with senior management, she led the operations of the online sales and advertising efforts strategically and creatively. Her work resulted in a 200% increase in online sales in less than a year.

Before joining AT&T Wireless, Mary Frances spent nearly nine years at Microsoft. Her roles ranged from Creative Lead of Kids Software, Manager for Training and Certification, to Creative Lead for MSN. While at MSN she developed her passion for online advertising and wrote their online advertising best practices based on extensive research testing ads. She also worked closely with strategic accounts and partners to help them improve their ad performance on MSN.

Mary Frances worked in feature film and animation in Los Angeles prior to jumping into interactive media in the early 90s. She worked as a Producer of CD-ROMs at the start-up Seventh Level, known for Howie Mandel’s Tuneland and Monty Python’s Complete Waste of Time before being recruited by Microsoft and moving to Seattle.

Please contact Mary Frances at maryfrances@feider-blazer.com.